🧠Customer Insights

Most businesses sit on a goldmine of customer data—but it’s spread across CRMs, support tickets, web tools, and purchase logs. Power BI gives you a way to bring all of it together and finally see the full picture.

You could build dashboards that model Customer Lifetime Value, forecast churn risk, or segment users by RFM (Recency, Frequency, Monetary) behavior. Curious why some customers never return while others stick for years? You’d have the data to find out.

With the right setup, it’s possible to layer on sentiment analysis from support conversations or visualize feedback trends over time. You might explore which lead sources result in your highest-value customers or where people drop off in your sales funnel.

This is more than just reporting—it’s strategy. A system like this can help you focus your marketing dollars, spot warning signs early, and make every customer feel seen. And the best part? It’s built around the questions that matter to you.