📈Marketing

Marketing is no longer guesswork—it’s measurable, testable, and improvable.

With Power BI, we can unify data from your ad platforms, email tools, website traffic, and social campaigns. Imagine tracking which campaigns actually lead to purchases, how much each lead costs, or how long it takes to convert them—all in one place.

We could model customer acquisition cost (CAC) against lifetime value (CLV) to guide budget allocation. Want to dive deeper? Tools like attribution modeling, cohort analysis, and conversion funnel drop-offs help answer questions like: Which channels bring in loyal customers? Where are we losing people?

Using time-series forecasting, we can even project future campaign performance or seasonality trends. And by applying sentiment analysis to social media and reviews, we surface brand perception in real time.

The result? You make smarter marketing decisions faster—with clear visibility into what’s working, what’s not, and where to double down next.